The Blowout Club
A nostalgic era, reimagined.
The return of the weekly blowout.
A time when fresh, polished hair wasn't reserved for a special occasion. It was part of the routine—a weekly ritual, a moment for yourself, and an effortless way to feel put together.
The blowout is back.
The Approach
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The Approach *
The weekly blowout was once an essential part of the beauty routine.
A standing appointment. Freshly styled hair. Effortless volume, movement, and polish—without waiting for a special occasion.
The Blowout Club brings that era back with a modern point of view, pairing the nostalgia of the classic weekly blowout with the elevated artistry and personalized experience of HAIR BY WALLACE.
Designed for the woman who appreciates beautiful hair as part of her lifestyle—not simply an event.
The weekly blowout, reimagined.
Starting September 1, 2026
Services
THE BLOWOUT
An individual experience. Immediate, polished, uncomplicated.
THE BLOWOUT CLUB
The weekly experience. Consistency, exclusivity, lifestyle.
THE BLOWOUT CLUB
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For when you want the blowout, without the commitment.
The Blowout is a single styling appointment designed for beautifully polished, effortless hair whenever and wherever you need it.
Price: $200
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For those who believe great hair should be part of the routine.
The Blowout Club brings back the beauty of the weekly blowout with four appointments designed to keep you consistently polished. Four blowouts.
A little nostalgia. A lot of good hair.
Price: $50 each. $200 total.
Your hair. Your city. Your Standard.
The Blowout is a signature styling experience created for women who consider great hair part of how they move through New York.
Not rushed. Not one-size-fits-all. Not simply a blow-dry.
Meet The Hairstylist
Wallace Peters is a New York-based hairstylist and beauty creative known for his impeccable attention to detail, refined technique, and distinctive approach to modern beauty. Beginning his career in 2011, Peters has established himself across fashion, editorial, commercial beauty, entertainment, bridal, and private clientele. His work and credits include CeraVe, got2b, Capital One, Christian Dior, and the Tommy Hilfiger Fashion Show, with projects spanning major brand campaigns, runway, editorial, and on-set productions. Peters has also styled clients for appearances on The TODAY Showand The Drew Barrymore Show.
Known for creating polished, sophisticated looks with a modern edge, Peters has developed a versatile body of work that moves seamlessly between luxury beauty, fashion, and entertainment. His expertise encompasses editorial styling, commercial productions, bridal beauty, private clientele, and on-set work. In addition to styling, Peters is an educator and mentor, offering private one-on-one guidance to licensed professionals and emerging beauty talent. With more than a decade in the industry, Peters continues to shape a career defined by precision, versatility, and a distinctly New York perspective on beauty.